#SocPharm transcript

Healthcare Social Media Transcript

From: Wed Aug 01 17:00:00 PDT 2012
To: Wed Aug 01 18:15:00 PDT 2012

What is #SocPharm? Who were the influencers during this time period? #SocPharm analytics


Healthcare Conference  - Healthcare Tweet Chats  -  Healthcare Analytics

eileenobrien
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It's the first Wed of the month at 8 pm ET so welcome to the #pharma marketing & sm tweetchat #socpharm. Say hello! #hcsm #epharma #hcmktg
eileenobrien
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Big thanks to @cadelarge who will be our #socpharm tweetchat moderator tonight.
cadelarge
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Please announce yourselves if you wish so we know who is on and we'll assume you speak only for yourself and not for your company. #socpharm
cadelarge
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Q1 this evening will examine the question, should pharmacos promote vs only educate/serve in eMR environs? #socpharm
eileenobrien
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Please note that all tweets will be considered your own personal view & not representative of your employer or clients. #SocPharm
eileenobrien
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@cadelarge Q1 can you describe some of the opportunities Pharma might have in EMR/EHR? #SocPharm
cadelarge
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So let me venture further here. I often wonder if given the context of eMR use, that being MD in direct interaction w patient, ... #socpharm
cadelarge
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...how we as an industry should best interact and respect that space. Its pretty obvious that this is a great space 4 offering... #socpharm
cadelarge
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...resources that assist the MD in getting better patient outcomes. I question if we should reserve this space for only such use. #socpharm
cadelarge
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And I wonder if I am going to get any debate on this point this evening. Hmmm. Indeed the toughest crowd is no crowd at all. :-) #socpharm
eileenobrien
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Q1: I could see offering copay discount or pt support info via eHR but space could get very crowded quickly with competing offers. #socpharm
cadelarge
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I think not given the rules for now such offers appear which as I understand are specific to an eRx and not random for most part. #socpharm
eileenobrien
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And if the eHR companies are offering opportunity for brand "ads" vs education some companies will quickly take advantage of offer #SocPharm
cadelarge
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That said, I think this space should not become rife with mere promotion. I think we can do better than that. #socpharm
soulflsepulcher
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hi- interesting @cadelarge @EileenOBrien #socpharm are you asking if pharma should have direct contact w patients in certain settings?
cadelarge
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I agree but I think we have an opp to discipline ourselves here & gain the advantages of a better more respectful custexp. #socpharm
cadelarge
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@soulflsepulcher Nope. We are asking if pharma should advertise in eMRs. #socpharm
soulflsepulcher
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it appears i am the only lurker tonight? @cadelarge @EileenOBrien #socpharm
eileenobrien
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Q1 when my docs use electronic med record they r quickly scrolling & hitting - not really reading. At last visit some meds on 3x #socpharm
cadelarge
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Well how about we move on to Q2, & anyone can comment on Q1 later if they like. #socpharm
cadelarge
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@soulflsepulcher True but we are glad to have you! #socpharm
eileenobrien
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@soulflsepulcher yes - is everyone else watching Olympics?? #SocPharm
produceconsume
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RT @audvin: Pharma and healthcare innovation: ten steps forward by @andrewspong http://t.co/GZwqh4xM #socpharm #pharma #hcsm
cadelarge
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@EileenOBrien What mean "some meds on 3X"? #socpharm
eileenobrien
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We should define EHR (electronic health records) or EMR (electronic medical records) #socpharm
soulflsepulcher
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@cadelarge #socpharm well, that is DTC, just new version of it, frankly i don't think it belongs there, but then this is me talking lol
eileenobrien
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@cadelarge when my doc printed out my record some of my prescriptions were entered 3 different times , many dups #SocPharm
soulflsepulcher
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@EileenOBrien here's a quick article for any who want to read more abt it http://t.co/m5A6ozjl #socpharm
cadelarge
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So for Q2, what do you think about Apple annc on iPhone5 and iPhone Mini on 9/12/12? Are you going to run out and get one, or two? #socpharm
cadelarge
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@soulflsepulcher How is it DTC when the MD is using it? #socpharm
cadelarge
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@EileenOBrien eHR is what patients use for themselves. eMR is what HCPs use for their patients. #socpharm
soulflsepulcher
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I don't like the idea of pharma adverts to the doctor being embedded into EMR's, that is a covert way to keep DTC alive and well #socpharm
eileenobrien
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@cadelarge not me - I'm still happily using my iPad v1 and iPhone4!! #SocPharm
cadelarge
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@EileenOBrien I see about 3x #socpharm
soulflsepulcher
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@cadelarge oh, yes,sorry DTC --should read direct to physician. just another way for doctors to be influenced by pharma w products #socpharm
soulflsepulcher
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@cadelarge @EileenOBrien #socpharm keep in mind, i don't like the direct influence pharma has on docs via journal ads, etc etc (tough crowd)
cadelarge
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Q2: I just acquired an ipad1 when I gave away my 7" android tablet. I just went back to iphone 4S from android. #socpharm
eileenobrien
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Important distinction RT @cadelarge: @EileenOBrien eHR is what patients use for themselves. eMR is what HCPs use 4 their patients. #socpharm
cadelarge
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Q2: I wont get iphone 5 but will probably get ipad mini as I prefer 7' tablets. #socpharm
soulflsepulcher
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#socpharm i'm glad to know this is an area pharma wants to heavily pursue. this will keep all of us purists busy watching for conflict LOL
cadelarge
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@soulflsepulcher Is that influence all bad? Its a 2 way street no? #socpharm
soulflsepulcher
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@cadelarge #socpharm if the doctor is being paid by the company (or influenced by ads) and the doc rx's that med, yes that is bad imo
cadelarge
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Q1: That said, I lean towards that space being reserved for education/resources and not promotion. #socpharm
eileenobrien
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Q2: @manhattenrsear release some data recently on amazing update of iPads by doctors. Noted it is tipping point for using digital #socpharm
cadelarge
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@soulflsepulcher The jury is still out on heavy pursuit I think. #socpharm
soulflsepulcher
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#socpharm keep in mind, i'm not employeed by pharma,and i'm a watchdog for conflict of interest&am glad when docs don't allow reps in office
soulflsepulcher
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@cadelarge #socpharm re heavy pursuit--probably once one gets the positive input from doing it others will follow is my guess
cadelarge
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@EileenOBrien Fair though I think ipad adoption may have as much to do with factiming grandchildren and other family. :-) #socpharm
soulflsepulcher
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#socpharm ppl prob wonder just how i think pharma would advertise their products if all direct to consumer/physician ads were banned.
eileenobrien
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@cadelarge with all the different EMR vendors will it be hard to get good penetration? Do we know if it's effective? #SocPharm
cadelarge
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@soulflsepulcher I understand. What are CoI implications here as you see it? #socpharm
cadelarge
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@soulflsepulcher How would they if all were banned? Have you seen research suggesting disadvantages of no reps? #socpharm
soulflsepulcher
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@cadelarge #socpharm well,obvious conflict would be the doctor reads my chart info, sees an ad for say.. a blood pressure med..offers to me
cadelarge
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@EileenOBrien Not true. Who says that about the many journals or websites? I think no one. Its an aggregation opp for someone. #socpharm
cadelarge
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@soulflsepulcher Why is that a conflict? MDs are not robots. What if offer benefits patient and MD would otherwise not find out? #socpharm
soulflsepulcher
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#socpharm One practice’s experiment in refusing detail rep visits http://t.co/5k0T38Lf
eileenobrien
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@cadelarge good point! Have we heard if its use has been effective? I did hear creative use for clin trial recruitment via EMR #socpharm
cadelarge
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@EileenOBrien We know that relevant compelling content offered timely is effective. Its a universal law of human cognition. #socpharm
soulflsepulcher
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@cadelarge #socpharm and with options and research i would do before i took a med; i wouldn't want all the info from the drug maker
soulflsepulcher
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#socpharm i had a doc tell me he rx'd 3 ppl same drug in 1 day after a pharma rep for that drug was in his office.made him take notice.
cadelarge
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@soulflsepulcher Yes, & these operational benefits are clear but if they cut themselves off entirely from reps, I wonder ... #socpharm
cadelarge
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@soulflsepulcher ...how they supplement for the education and notices that reps otherwise provided. I hope they are calling ... #socpharm
soulflsepulcher
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#socpharm Pharma sales reps are facing increasing restrictions on access to physicians http://t.co/LmEwn63d
cadelarge
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@soulflsepulcher ...the pharmacos for these resources when they are in need of them. #socpharm
soulflsepulcher
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#socpharm "they must leverage digital tools beyond their traditional sales force efforts" (sales reps) http://t.co/LmEwn63d
JoLNovello
RT @soulflsepulcher: #socpharm Pharma sales reps are facing increasing restrictions on access to physicians http://t.co/LmEwn63d
soulflsepulcher
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@cadelarge well , this is where the ads embedded into the eMR comes into play. it's the new "pharma rep" #socpharm
JoLNovello
RT @soulflsepulcher: #socpharm ppl prob wonder just how i think pharma would advertise their products if all direct to consumer/physicia ...
cadelarge
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@soulflsepulcher I would hope that MD did that because he really believed int he prd & not just because of the rep. #socpharm
soulflsepulcher
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@cadelarge #socpharm it's interesting, i'm sure sales reps are being replaced by technology, Internet access to company info, etc ?
cadelarge
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@soulflsepulcher ...and reps should be varred if not offering value. We as pharma are going back to school on value recreation. #socpharm
eileenobrien
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Video resources re products are something physicians are increasingly asking for... #SocPharm
soulflsepulcher
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@cadelarge #socpharm yes, it's questionable--the doc said he had not thought abt it until i asked if a rep had just been there--
soulflsepulcher
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@cadelarge #socpharm and consequently that entire office ended up banning reps from coming in
soulflsepulcher
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@EileenOBrien #socpharm yes re video resources--this is when pharma many times gets a KOL (paid by them) to do an 'educational' vid
cadelarge
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@soulflsepulcher Convenient digital tech is replacing everybody, no? Or at least altering how we are placed. :-) #socpharm
soulflsepulcher
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#socpharm this is off topic, but since it's just us--what abt Paula Deen, is she still promoting NovoNordisk product? do i have that right?
cadelarge
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@soulflsepulcher True but note that KOL video is understrict reg rules that keeps it compliant. Its no free for all out there. #socpharm
eileenobrien
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@soulflsepulcher yes but I think the key is the word EDUCATION - docs are smart they want to hear the science #SocPharm
chuckstrand
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Hi All - How viable is it for the rep to play a role in "on demand" access from docs; respond immediately to ?s, etc. #socpharm
cadelarge
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@soulflsepulcher Nothing is off record. :-) I am here speaking for myself and that is Novo Nordisk biz not mine. :-) #socpharm
soulflsepulcher
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@EileenOBrien #socpharm ahhh the science! but alas many of the studies are pro-company data results for that product
cadelarge
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@crshorizon Very viable. I mean a prime genius of the internet is its "on demand" nature. That is the convenience factor. #socpharm
soulflsepulcher
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@cadelarge ok thanks #socpharm no paula deen gossip tonight :) lol
eileenobrien
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@soulflsepulcher Doctors know that too- I think (hope) they evaluate multiple sources when making decisions #socpharm
cadelarge
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@soulflsepulcher True, & you have seen how the effective the internet has been in catching gaffes in this area. The system works. #socpharm
soulflsepulcher
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@EileenOBrien #socpharm i hope so too
cadelarge
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@EileenOBrien ...and tools like SERMO, UpToDate, etc., have made it so much easier for them to do so. #socpharm
soulflsepulcher
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#socpharm it would be nice to hear from a physician on this topic! i'd like to know what they think abt the ads, etc
cadelarge
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@soulflsepulcher The fact is that HCPs & Pharmcos are not monoliths but they are human & so there will be good, bad & ugly. #socpharm
chuckstrand
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@cadelarge What's the downside to the SERMO being bought by WorldOne? #socpharm
eileenobrien
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What scares me is the fact that so many docs use Wikipedia for prof info! #SocPharm
soulflsepulcher
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#socpharm hey it's been interesting, i always like to keep up on how all aspects of the health system work; even #pharma advertising! :)
cadelarge
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@crshorizon I think there are not major ones. If anything it internationalizes the community, I think, which is good as I see it. #socpharm
cadelarge
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@EileenOBrien Why fear wikipedia? Is it really much worse than other sources? #socpharm
soulflsepulcher
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@EileenOBrien #socpharm yes Eileen, wiki isn't a great resource as it can be edited by anyone inc pharma cos as we have seen happen
cadelarge
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@soulflsepulcher Thanks for hanging out with us this evening. I enjoyed it. You provoked new thoughts for me which I dig. #socpharm
chuckstrand
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@EileenOBrien Hopefully pharma is following your blog advice and updating it on a regular basis! #socpharm
soulflsepulcher
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@cadelarge @EileenOBrien #socpharm wikipedia can be edited in a bias fashion for those who benefit, ie pharma cos can...anyone can edit
soulflsepulcher
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@soulflsepulcher @EileenOBrien #socpharm in my recent college courses wikipedia is not encourage and many times not allowed as a work cited
cadelarge
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@soulflsepulcher But we have found bias flaws in even traditionally edited publications. #socpharm
soulflsepulcher
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@cadelarge thank you Craig! #socpharm
cadelarge
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@soulflsepulcher ...and wikipedia can be counter edited to correct and balance bias and more readily than traditional journals. #socpharm
soulflsepulcher
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" @cadelarge Thanks for hanging out with us this evening. I enjoyed it. You provoked new thoughts for me which I dig. #socpharm
soulflsepulcher
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@cadelarge #socpharm yes, there's always the controversial PAXIL 329 study many doctors are calling up for retraction! (another topic!)
cadelarge
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@soulflsepulcher Yes, that wikipedia bar is typical "fear of the new". It will pass. #socpharm
eileenobrien
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@cadelarge I guess the fact that unlike journals / books there's no medical editorialship of Wikipedia #socpharm
soulflsepulcher
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@cadelarge #socpharm yes, and that is why reading 'retraction watch' by @ivanoransky is a great resource
cadelarge
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@EileenOBrien So medical editorship is flawless? C'mon. It is peer reviewed and retractable like any publication, no? #socpharm
eileenobrien
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Thanks so much @cadelarge for moderating tonight. Join Sept 1 when @lkolodjeski from Sanofi will be leading the #SocPharm chat
cadelarge
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@soulflsepulcher Thanks for tip on retraction watch. This is more and more needed as knowledge creation speeds up. #socpharm
cadelarge
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@EileenOBrien You are welcome. Thanks all and I look forward to September get together. Bed time for Mr. DeLarge. Be well all. #socpharm
eileenobrien
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@cadelarge I didn't say that, but peer reviewers at least have medical background #socpharm
chuckstrand
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Good night & thanks.I'll pay closer attention to my calendar next month to make it on time. #socpharm
soulflsepulcher
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@cadelarge you're welcome on the retraction watch tip! #socpharm and thanks for moderating!
cadelarge
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@EileenOBrien I know. I was being provocative. I believe wikipedia has medical reviewers also. :-) #socpharm
soulflsepulcher
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@EileenOBrien @cadelarge #socpharm yes, medical background-then there is always ghostwritten abstracts to deal with :)
theonlypinaki
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Lurking on #socpharm ... great chat.
soulflsepulcher
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@crshorizon @EileenOBrien @cadelarge #socpharm thanks all, and good night!
eileenobrien
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Sorry, next #SocPharm chat is Wed Sept 5 at 8 pm ET with moderator @lkolodjeski
eileenobrien
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@theonlypinaki glad you enjoyed it - feel free to chime in next time! #socpharm
cadelarge
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@theonlypinaki Thanks and let us know when your new iphone game, Wobbly Attack is released. #socpharm
captivemedical
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@soulflsepulcher Pharma is missing out on a lot of opportunity to connect w/ doctors by training reps in SoMe. #SocPharm
theonlypinaki
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@cadelarge we'll officially announce tomorrow, but it's live! Check it out http://t.co/KRPNvtbI #socpharm Having convos on gamification?

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